Two Dudes Project

Introducing two dudes, men's skincare that cares.

We're Tom (dude one) and Mike (dude two). A pair of Kiwis that met while studying Law at the University of Canterbury. In 2018, we ended up living and working together in Singapore. In our humid apartment was where the idea of two dudes™ was born. After that, the research began. 

10% of all profits go to support men's health organisations.

THE DISCOVERY OF THE PROJECT

We discovered that guys had a strong desire to take better care of themselves. Men often knew that skincare was important, but typically found it a confusing category to navigate. Because of this they either didn't bother with it, or had a few products that they used randomly.

We decided that premium skincare for men should be more accessible, and uncomplicated.